Sponsorships

Our mission is to know exactly what would be most beneficial to your company and to find an opportunity that best accomplishes that goal. As a fair that attracts a third of Minnesota’s population, there are a multitude of demographics to reach through a variety of opportunities. Having an idea of what your company’s objectives are will help us to get started. Booth space, for instance, is not included in all sponsorships. Please send us your wish list using the following as a guide. Any and all additional ideas are welcome for discussion.

As a Minnesota State Fair sponsor, your fully integrated package of benefits may include:

• Guaranteed visibility and signage
• Display and point of sale promotions
• Inclusion in more than 1 million State Fair publications
• Social media mentions
• Website inclusions and links
• Product sampling (averaging 4,000-20,000 samples per day)
• Full promotional rights
• Gate ticket and parking package
• Aligning with Minnesota’s oldest and most beloved event, and much more!

What is your marketing objective?

Brand awareness, increase sales, target new customers, launch new products or services, enter new market, etc.

Who do you want to reach?

Age, gender, parents, children, psychographics, etc.

What level of involvement can you commit to?

Recognition (signage, state fair publications, web, social media inclusions)

Activities (booth space, couponing, sampling, sales)

Multiple locations, exit sampling and roaming are strictly prohibited.

Minnesota State Fair sponsorships generally range from $25,000 to $250,000. Indicating your level of commitment guides us in the search for the right sponsorship opportunities that will fit your available resources.

To be considered for the 2024 Minnesota State Fair, please fill out the sponsorship application and return (contact information below). The application is brief and non-binding, and there is no application fee. Be sure to include your supporting materials (photos, layout, products, etc.). 2024 sponsorship application.

The 2024 fair will run Thursday, Aug. 22 through Monday, Labor Day, Sept. 2.

For more information, please contact:

Melissa Varriano
Sponsorship Supervisor
651-288-4306
melissa.varriano@mnstatefair.org

Touring Promotional Exhibits

You may also be interested in presenting a touring promotional exhibit.